Talent Bank Nigeria is glad to announce the signing of Memorandum of Understanding between Ikpa Udo Udo Mbakara (BlownStars Entertainment) and HERO Lager, represented by Empire Mates Entertainment (EME).

The multi-million naira deal with the rapper, Ikpa Udo will have him collaborate elements of the brand into his craft, to further propagate the HERO brand and what it stands for, which is celebrating originality.

One of the frontline artistes in Nigeria’s entertainment industry doing the country proud in the area of promoting indigenous contents is Ikpa Udo, using his native Ibibio language as an Akwa Ibom born.

Ikpa Udo describes himself as a weaver of Afro beat, Hip Hop with a fusion of dance. This approach to music had carved a niche for him, despite the growing number of entertainers, earning him recognitions and awards at home and abroad.

Hero Lager Beer is a brand that recognizes and rewards the real worth and hard work of talents.
“We have followed your music journey throughout the years and admire your tenacity and hardwork. As a brand, we recognize the hero in you” the offer partly stated.

READ:  Breaking! Emeritus President of Methodist Church; Prelate Mbang is dead

That said, in line with HERO brand purpose and in a bid to support budding talents, HERO will be kicking off a music project, tagged HERO MUSIC. The project will have carefully selected music talents under one roof for weeks, to create artistic works inspired by HERO,and subsequently embark on a tour of 4 cities in Nigeria to be announced at a later date.

However, the release from Ikpa Udo’s team signed by Nelson NseAbasi stated that it is important to note that this does not in anyway affect booking of Ikpa Udo for events within the period, especially Easter, Ramadan and subsequently swearing-in ceremonies.